Mobile internet in Austraila

Recently I've been researching mobile internet usage in Australia and it's implications for library services and support. Today I found some statistics on mobile internet usage in Australia and I came up with this little infographic using prezi and some people and phone icons. The data comes from various sources that I've referenced at the bottom. Hope you like it!

Mobile internet in Australia infographic

View more presentations from Sophie McDonald.

I also found this infographic which shows the exponential growth of mobile internet usage in Australia  and this article gives a more in depth look at how people are using the mobile internet. For example:

• looking for maps and directions (67 per cent)
• looking for weather information (64 per cent)
• browsing new sites (59 per cent)
• looking for products and services (56 per cent)
• using a social network site (56 per cent)
• checking sports results (46 per cent)
• looking for suppliers (45 per cent)
• downloading a mobile app (42 per cent)
• using a satellite navigation (40 per cent)
• downloading video content (35 per cent)

So what does this mean for libraries? That my friends will be explored in my next post. But  for now, I'll say mobile interrnet usage in Australia is increasing at a rapid rate. Smart-phones and data plans are getting cheaper, free wifi is becoming more common and 3G mobile internet coverage is improving. That means we need to get in the game or miss out on a huge opportunity to engage with our clients in mobile space.